Operating Entity: Carden Group Pty Ltd · Last Updated: October 1, 2026 · Effective Date: January 1, 2026
Important Notice: Digital Venue & Technology Disclaimer
Novaly is exclusively a technology platform and digital advertising venue. Neither Novaly nor Carden Group Pty Ltd is a real estate agency, builder, contractor, financier, insurer, or legal representative. All property transactions, inspection bookings, build contracts, trade engagements, portal feeds, and utility handoffs are conducted strictly and directly between independent third parties at their own risk.
1. Agreement to Terms
These Terms of Use (“Terms”) constitute a legally binding agreement between you (“you,” “User,” “Member,” “Agent,” or “Studio”) and Carden Group Pty Ltd (“we,” “us,” “our,” or “Novaly”) governing your access to and use of novaly.au, mobile applications, marketplace services, Novaly Plus, Novaly Connect, Novaly Get Matched, Novaly OS, and all associated software products (collectively, the “Platform”).
By browsing, registering an account, purchasing a subscription, or uploading content to the Platform, you acknowledge that you have read, understood, and agreed to be bound by these Terms and our Privacy Policy. If you do not agree to every provision of these Terms, you must not use or access the Platform.
2. The Novaly Marketplace & Venue Disclaimer
Novaly operates purely as an online advertising, media proofing, and networking tool.
Dual Archives (Property & Builds):The Platform hosts listings for established real estate (“Properties”) as well as architectural concepts, tiny homes, modular builds, and structural showcases (“Builds”).
No Verification or Endorsement: We do not inspect properties, verify council zoning, confirm building permits, assess structural integrity, validate builder licenses, or verify title ownership. Listings are uploaded by independent third parties.
User Due Diligence & Assumption of Risk: Any reliance on listing descriptions, photos, floorplans, prices, or representations is entirely at your own risk. You are solely responsible for conducting independent building inspections, title searches, financial due diligence, and legal reviews before signing contracts or transferring funds.
Not a Party to Transactions: Carden Group Pty Ltd is not a party to any contract, agreement, dispute, sale, lease, or transaction between buyers, sellers, landlords, guests, agents, or builders.
Owner advertisements: A person may advertise property they own. Novaly publishes the advertisement only. The owner is responsible for the price, the description, and the sale. Novaly does not negotiate, hold a deposit, or act as the agent.
Independent Entity & Non-Affiliation: Novaly and Carden Group Pty Ltd are independent technology providers and are not affiliated with, sponsored by, authorized by, or an agent of REA Group Ltd (realestate.com.au), Domain Holdings Australia Ltd (domain.com.au), Homely Group Pty Ltd (homely.com.au), or any CRM company. All third-party trademarks belong exclusively to their respective owners.
Agent & Agency Syndication Responsibility: Where an agency or studio utilizes Novaly OS to generate XML feeds (such as REAXML), sync data via API, or export listings to third-party portals or CRMs:
The uploading agency warrants that it holds a valid commercial subscription or third-party uploader authority with each respective portal.
The uploading agency is solely and exclusively responsible for the accuracy, legality, pricing compliance (including Australian underquoting laws), copyright clearances, and adherence to each portal's Acceptable Use Policy and Listing Guidelines.
Carden Group Pty Ltd does not guarantee that third-party portals will accept, process, or publish feeds without error, delay, or interruption.
Carden Group Pty Ltd bears zero liability for portal-imposed listing fees, rejected listings, feed transmission delays, ranking penalties, delistings, or portal service disruptions.
Strict Anti-Scraping Prohibition: Users and third parties are strictly prohibited from using automated bots, scrapers, crawlers, or extraction tools to harvest property data, market estimates, floorplans, or agent profiles from Novaly.
4. Social Media Syndication & Meta Advertising Standards (Facebook & Instagram)
When utilizing Novaly OS tools to share property campaigns, export social creatives, or run advertisements on Meta platforms (Facebook, Instagram):
You must strictly comply with Meta's Commercial Terms, Advertising Standards, Community Standards, and Housing Advertising Non-Discrimination Policies.
You warrant that all photos, video walkthroughs, and audio tracks used in campaign creatives are fully licensed for commercial social broadcast.
Carden Group Pty Ltd is not responsible for Meta ad account suspensions, campaign delivery delays, algorithm changes, or ad rejection actions taken by Meta Platforms Inc.
5. User Accounts, Team Seats & Agency Liability
To create listings, manage leads, or post in community hubs, you must register for an account.
Eligibility & Accuracy: You must be at least 18 years old and provide accurate, current, and complete details during registration.
Master Account Liability:If you operate an agency, studio, or enterprise account (e.g. “Plus Agency,” “Plus Studio,” or Novaly OS multi-seat workspace), the primary account holder and legal organization are fully and strictly liable for all actions, communications, listings, proofing approvals, and breaches committed by any team member or seat invited under that master account.
Account Security: You are solely responsible for safeguarding your login credentials. We reserve the absolute right to suspend, disable, or terminate any account that violates these Terms.
6. Novaly Plus, Novaly OS & Lifetime Deals (LTD)
Novaly offers paid subscriptions (Basic, Standard, Pro, Agency) and promotional Lifetime Deals (LTDs) for industry professionals.
Recurring Billing: Monthly and annual subscriptions are billed in advance via Stripe. Subscriptions renew automatically unless cancelled prior to the renewal date.
Cancellations & No Pro-Rata Refunds: You may cancel your subscription at any time via your account portal. Cancellation takes effect at the end of the paid billing cycle. We do not provide pro-rata refunds for partial monthly billing periods.
Lifetime Deals (LTD) Definition:“Lifetime” refers strictly to the operational life of the specific Novaly software platform, not the lifetime of the purchaser. If Novaly undergoes substantial architectural reconstitution, is acquired, or ceases operations, LTD terms will conclude in compliance with Australian Consumer Law. LTDs are non-transferable.
Platform Availability: While we endeavor to maintain high uptime, we do not warrant uninterrupted access. Carden Group Pty Ltd is not liable for lost leads, delayed proofing approvals, or business interruption resulting from maintenance or third-party cloud outages.
7. Community Standards, Anti-Spam & Acceptable Use
By engaging in the Novaly Community, directory, or messaging spaces, you agree not to:
Send unsolicited bulk promotional messages, direct marketing spam, or scrape user contact data.
Submit false, fraudulent, defamatory, discriminatory, or misleading property or pricing information.
Post 3D architectural renders or concept images without clearly disclosing that the build is not a finished, physical structure.
Submit fictitious buyer leads, spam inspection bookings, or intentionally disrupt professional schedules.
Reverse engineer, decompile, scrape, or extract platform code, APIs, or database records without express written consent.
8. User Content & Perpetual Intellectual Property License
You retain copyright ownership in the photography, floorplans, descriptions, and materials you upload (“Your Content”).
Grant of License: By publishing or uploading Your Content to Novaly, you grant Carden Group Pty Ltd an irrevocable, perpetual, worldwide, non-exclusive, royalty-free, transferable, and sublicensable license to use, host, store, reproduce, adapt, crop, publish, index, translate, and distribute Your Content across the Platform, marketing materials, news articles, search engine feeds, and social media channels.
Warranty of Ownership: You warrant that you hold all necessary licenses, client authorities, property owner consents, and copyright permissions to publish all uploaded images, floorplans, and text, and that Your Content does not infringe the intellectual property rights of any third party.
9. Lead Handling, Privacy Act & Spam Act Compliance
When a buyer or client submits an inquiry or check-in on your listing, their personal information is routed to your account.
As a Seller or Agent receiving lead information, you agree to handle this data in strict compliance with the Privacy Act 1988 (Cth) and the Spam Act 2003 (Cth). You are strictly prohibited from selling, leasing, or transferring leads generated through Novaly to unaffiliated third parties or external data brokers.
Novaly Connect and Get Matched act solely as referral facilitators. Connections arranged through Novaly Connect are executed directly by licensed utility retailers or partners (e.g. MyConnect). Trade quotes received through Get Matched are provided by independent licensed builders and tradespeople.
Carden Group Pty Ltd does not supply electricity, gas, water, or internet, nor do we perform construction work. We bear zero liability for utility connection delays, trade service quality, property damage, billing disputes, or contractor disputes.
11. TOTAL LIMITATION OF LIABILITY & DISCLAIMER
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE AUSTRALIAN LAW:
THE PLATFORM, ALL FEATURES, DATA, LISTINGS, PORTAL SYNDICATION FEEDS, AND SOFTWARE TOOLS ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED.
IN NO EVENT SHALL CARDEN GROUP PTY LTD, ITS DIRECTORS, OFFICERS, EMPLOYEES, AGENTS, AFFILIATES, OR CONTRACTORS BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, PUNITIVE, OR EXEMPLARY DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF REVENUE, LOSS OF PROFITS, LOSS OF BUSINESS OPPORTUNITIES, LOSS OF LEADS, REJECTED PORTAL FEEDS, META AD ACCOUNT RESTRICTIONS, LOSS OF DATA, PROPERTY DAMAGE, PERSONAL INJURY, DEFECTS IN CONSTRUCTION, OR DISPUTES BETWEEN BUYERS, SELLERS, AGENTS, TRADES, OR GUESTS.
WHERE LIABILITY CANNOT BE LAWFULLY EXCLUDED UNDER STATUTE, OUR TOTAL AGGREGATE LIABILITY FOR ANY AND ALL CLAIMS ARISING OUT OF OR RELATING TO THESE TERMS OR YOUR USE OF THE PLATFORM IS STRICTLY LIMITED TO THE GREATER OF: (A) THE TOTAL FEES PAID BY YOU TO CARDEN GROUP PTY LTD IN THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE INCIDENT, OR (B) ONE HUNDRED AUSTRALIAN DOLLARS (AUD $100.00).
12. COMPREHENSIVE INDEMNITY
You agree to fully defend, indemnify, and hold harmless Carden Group Pty Ltd, its directors, officers, shareholders, employees, contractors, agents, successors, and assigns from and against any and all claims, lawsuits, actions, liabilities, losses, damages, settlements, penalties, fines, costs, or expenses (including full legal fees on a solicitor-client basis) arising out of or related to:
Your access to, use of, or activities on the Platform;
Any listing, photography, floorplan, comment, or content submitted by you or your invited team members;
Any syndication, XML feed, or transmission of listing media to third-party portals (including REA Group / realestate.com.au, Domain, Homely, or CRMs);
Any advertising campaigns, creatives, or communications deployed across Meta platforms (Facebook, Instagram);
Any property transaction, construction contract, short-term stay, trade service, or utility connection initiated via the Platform;
Your breach or violation of these Terms, our Privacy Policy, or any applicable Australian statutory laws or regulations;
Your infringement of any intellectual property, privacy, or common law rights of any third party.
13. Governing Law & Exclusive Jurisdiction
These Terms are governed by and construed in accordance with the laws of the State of Victoria, Australia. You irrevocably and unconditionally agree to submit to the exclusive jurisdiction of the courts of Victoria and the Federal Court of Australia to resolve any dispute, controversy, or claim arising from these Terms or the Platform.